Why should you hire a freelance web designer? Return to Articles →
Web design is the most complicated method supporting a communication process all over the world. Hence, content, usability, appearance and visibility are the most important aspects to consider while designing a website. That means that all materials and information placed on the website should be relevant and targeted the website’s concerned audience. Also, there should be a user-friendly interface with a reliable and simple navigation structure. A single style for graphics and text should be used when designing an interface to provide maximum comfort for the website user. A relevant, appealing and professional manner is required. Moreover, Search Engine Optimization measures should be taken to increase the search visibility and key words relevancy of the website.
Considering this, once going to hire a designer you are expecting him to possess at least basic web designing and programming skills. But the quality of your website is depending not only on a web designer. Notice that the communication is the most significant factor to rely upon. The designer’s professional skills don’t really matter when you cannot convey your ideas to him. Of course he will end up with a good looking website but will it fit your business requirements?
There are millions of companies offering their services on the market. Traditionally, professional web design agencies are so popular due to their experience, extensive skills and the quality of provided services. Hiring a self-employed designer is an alternative way of a website creation, and while you might be thinking that there is no difference between them it does really matter whether you are going to hire a designer or a design agency. In both cases you will expect them to create an incomparable presence for your website, to make it looking good and to provide you with assistance. So, what are the benefits of hiring a freelance web designer?
Usually, big studios are categorizing the projects in order to fit the current budgets of the clients. Being a small reasonably priced project your website is probably going to be done by junior designers. Although a junior designer not necessarily means a bad designer it is much better to hire a freelancer in order to complete the job. Moreover, an experienced web designer possesses some extra knowledge like Search Engine Optimization, Content Management Solutions and other website development technologies.
Notice, that small agencies usually have a list of freelancers that can be outsourced to for completing some development work. Technically, the designing process is going to be done by a freelance workforce anyway, so it is a cost-saving decision to hire a freelance web designer from the very beginning. Besides, due to overhead costs and support staff work a web design agency is unlikely to provide cheap services, while having no staff and work space to rent gives freelancer an opportunity to keep the hourly rate low.
Also, freelance vouches you for having better budgeting and cost control when you are to hire a designer. Big companies are interested in big projects due to their less scalable services, that’s why they consider small projects unprofitable. On the contrary, a freelance web designer is ready to complete all size projects and is providing custom services. He or she will not only suit the individual client’s needs and ideas but will help with the project costs management, suggesting possible ways of costs cutting.
Flexibility is the most important freelancer’s asset. In contrast to various web design companies and agencies a freelance web designer offers their clients flexible services to suit their needs perfectly. Also, they are able to work out of a norm hours if required and are making their schedules in a way to finish the work as quick as possible. If you are still not sure about what to do — to hire a freelance web designer or a web design agency — here are some ultimate arguments:
- Freelance web designers are self-employed staff charged with the results of their work and realize the responsibility to deliver the work before the dead line.
- Freelance web designers are likely to return your calls and treat you with respect attempting to leave a good impression.
- Eventually, freelance web designers are interested in doing their best to keep your business running well because it is you who put food on their tables and pay their bills